The answer to that question is quite simply, Yes! Shoppers often do not enter retail venues armed with shopping bags. Offering a customer a bag is an opportunity.
Packing a customer's purchase in a bag is the last part of the the purchase transaction and ...it does carry weight! It's meaningful not just to the customer that care is given to meet their needs to carry out a purchase, but it also shows pride in the business they've just purchased from, and it conveys appreciation for the customer.
What's more, it's great advertising!
Why are Branded Shopping bags so important?
A brand is the identity and story of a company that makes it stand out from competitors that sell similar products or services.
The goal of branding is to earn space in the minds of the target audience and become their preferred option for doing business.
Your brand is arguably one of your organization’s most important assets. A branded shopping bag performs the following important criteria in brand building:
- Gives your organization an identity
- Makes your business memorable
- Encourages consumers to buy from you
- Supports your marketing and advertising
- Brings your employees pride
At GoGoPak, we can help you bring recognition to your brand with beautiful printed shopping bags!